V i n c e n t
S t o i t
V i n c e n t S t o i t

Entrepreneur x Managing Director Tracking

Founded three companies. Sold all three. Now leading tracking at Channable and helping founders grow their business.

Get in touch

Track record

The things I've built along the way

Building brands and products that grow, from first sketch to scaled business.

Ten years of founding, scaling and selling companies, turning ideas into products people actually use, and businesses that actually work.

Bootstrapped underwear brand.
Sold 100,000+ pieces.
Acquired by Underwear Man in 2025.

2018 – 2025

Co-founded Google Ads management platform for SMBs.
Managed 3,000+ ad accounts.
Acquired by Aizy in 2026.

2021 – 2026
metrion channable

Co-founded server-side conversion tracking platform for ecommerce.
Grew MRR 20x in six months.
Acquired by Channable in 2026.

2025 – 2026

Building the tracking product for the largest e-commerce platform in Europe.
Used by 17.000+ companies

2026 – Present

Behind the scenes

From my own e-com store to software used by 3000+

Started an e-commerce business when I was 18. Sold my underwear brand and 2 software companies.

These are impressions from along the way.

Mykonos

Hit a milestone at Uptmz. Took the team to Mykonos.

Metrion’s first ad

Still the best performing one we ever ran.

Acquired by Channable

Vincent Stoit, Rob van Nuenen, Mark Ebergen.

Marseille

Another Uptmz milestone, another week away with the team.

In the papers

MyWhiteTshirts.com, a full page in the Algemeen Dagblad.

MyWhiteTshirts.com, sold

Acquired by Underwear Man in 2025.

Shoot day

A day of filming promo material for Metrion.

New faces

Uptmz grew from 4 people to 15.

Above the A2

From flipping burgers at McDonald’s at 15 to sharing a billboard.

200+ customers

Metrion passes 200 clients.

Team Metrion

The people building the tracking solution.

Server-Side Tracking • Advising • Speaking • 0 to 1 Building • Growth Strategy • Sales & Negotiation • Client Relationships •

What I do

Great products are built on great data. I bridge entrepreneurship and technology, knowing where AI truly helps, and building products that drive sharper decision making.

"Vincent has a rare mix of product instinct and execution speed. What used to take our team a quarter, he shipped in weeks, without cutting corners."

Kai Sterling

Founder, Urban Nest

I've been where you are. I started my first e-commerce business at 18, grew three companies and sold all three. Now I help other founders do the same.

Grow.

For founders with a working store who are stuck on the next step. We look at your acquisition, your margins and your data, and decide where to put your next euro.

Measure.

For brands spending serious money on ads without trusting their numbers. I help you set up tracking you can make decisions on.

Sell.

For founders thinking about an exit. I've sold a brand and two software companies, so I know what buyers look at and how to prepare.

Let’s grab a coffee

I take on a small number of founders next to my current roles to grow, measure or sell.